MediaOne Invites you to the lecture April 23, 2008 The Importance and Growth of the Hispanic Market in the U.S. and the Impact that this Growth has in the Corporate World and the Opportunities that it Presents for U.S. Advertisers by John Trainor http://www.papelmedia.com/AhoraUtahinvites.pdf Newspaper Services of America and Papel Media Network join forces to become the unquestionable leader in Hispanic print media services nation-wide. December 03, 2007 NEWSPAPER SERVICES OF AMERICA , the largest single buyer of newspaper advertising in the US, today announced that it has formed a strategic alliance with multicultural expert Papel Media Network. http://www.papelmedia.com/Papel_Press_Release.pdf215 Front Page Ads Get Creative September 01, 2006 THE WALL STREET JOURNAL ran its first front-page ad on Sept. 7, which had many indsiders debating the effect on the newspaper industry. Looked down on by a few media watchdogs, the "new" trend in U.S. papers. Spanish Print Advertising Services May 02, 2006 Papel Media Network - the nations leading Hispanic print placement service -has redesigned their corporate website to highlight and launch their latest product- a proprietary Online Quoting System. The new system allows media planners and buyers to strategically prepare and place National or Regional U.S. Hispanic print campaigns within minutes. http://www.ahorre.com/blog/hispanic_marketing/ 5 Trends To Watch September 01, 2005 Marketing y Medios interviewed 10 individuals whom reporters and editors considered particularly insightful. 5 Trends To Watch (Print Version “Ad Week's Marketing y Medios” Marketing y Medios interviewed 10 individuals whom reporters and editors considered particularly insightful. From those conversations, five distinct trends were selected. News - Pagina\5 trends M&M.pdf LatinClips, en asociación con Papel Media Network, presentará ‘TrueVal'… 6 de julio de 2005 LatinClips, el servicio de monitoreo de noticias y artículos LatinClips Launches ‘TrueVal', Hispanic PR Industry's First True Ad Equivalency Measurement Tool for Press Clippings in Partnership with Papel Media Network July 6, 2005 “In today's ROI-driven marketing world ‘TrueVal' will definitely shed more light on the overall value of campaigns and how clients can maximize the allocation of resources,” said John Trainor, CEO of Papel Media Network. http://www.hispanicprwire.com/news.php?l=in&id= LatinClips, en asociación con Papel Media Network, presentará ‘TrueVal', la primera herramienta de la industria hispana de relaciones…. 6 de julio de 2005 LatinClips, el servicio de monitoreo de noticias y artículos LatinClips, en asociación con Papel Media Network, presentará ‘TrueVal', la primera herramienta de la industria hispana de relaciones…. 6 de julio de 2005 LatinClips, el servicio de monitoreo de noticias y artículos de opinión hispanos de los Estados Unidos, por medio de una alianza estratégica con Papel Media, grupo hispano especializado en la colocación de anuncios; anunció la presentación de “TrueVal”, LatinClips, en asociación con Papel Media Network, presentará ‘TrueVal', la primera herramienta de la industria hispana de relaciones públicas para me 6 de julio de 2005 LatinClips, el servicio de monitoreo de noticias y artículos http://espanol.news.yahoo.com/050706/57/11ps9.html Spanish-language ads and publications, MAY 25, 2005 Another reason for the increased ad dollars is the ability http://www.naa.org/artpage.cfm?AID=7004&SID=2105 Spanish-language newspapers struggle to find their place in the hearts of readers and advertisers' wallets. March 01, 2005 John Trainor , CEO of Papel Media, argues that classified ads, coupons, dealership ads and retail inserts are particularly important to price-conscious Hispanic immigrants. Patterns in Print - A special report on the February 14, 2005 New entrants and established players alike are strengthening their positions against the next wave of competition. http://www.hispanicmarketweekly.com/issues/9_7/ Hispanic Print Boom-Miami Ad-Summit, a Review. Nov-04-2004 John Traynor, CEO of Papel Media, pointed out that while Food For Thought About Coupons In October I had the privilege of making a presentation about effective print strategies during a multicultural summit in Miami . LA CUMBRE PUBLICITARIA DE FLORIDA ANALIZA EL MERCADO HISPANO de septiembre de 2004 Allí se reunirán importantes personalidades del sector, entre ellos John Trainor, ceo de Papelmedia o Armando Boniche, director de marketing del Miami Herald. http://www.marketingdirecto.com/noticias/noticia.php? Media Planning: Optimizing the Media Mix for Targets Oct 6, 2004 The media options are rich, varied and increasingly attractive. http://www.geoscape.com/multicultural/ The Market and its Players Its main players are Papel Media, a company which partners with Valassis (which has a market share of around 80%), Newsamerica (10-15%) and Jul-04PORTADA_Article Spanish-Language Newspaper Market Exploding May 24, 2004 It's the Spanish-language newspaper market exploding. http://www.hispanicmarket.net/hispanic_business/ Geoscape releases Newspaper circulation intelligence module within online system May 18, 2004 Geoscape has sourced circulation data from, Papel Media. http://www.accessabc.com/press/ Geoscape releases Newspaper circulation intelligence module within online system May 18, 2004 Few Spanish language newspapers are audited, and therefore Geoscape has sourced circulation data from, Papel Media. Los Angeles Mayor Hahn Promotes the Value March 2, 2004 The first seminar, “How to Make your Newspapers a Vehicle for FSI's (free-standing inserts),” will be presented by John Trainor of Papel Media http://hispanicprwire.com/news.php?l=in&id= Over-flow of Attendees in the New York January 8, 2004 John Trainor of Papel Media and Joel Lampertius http://hispanicprwire.com/news.php?l=in&id= Case Studies Show Successful Ad Campaign Jan. 5, 2004 John Trainor, president and CEO of Papel Media Network, will speak about the coupons market in his case study called “Coupons in Spanish Language Newspapers. ” Trainor will discuss the benefits that the coupons insert brings to retailers, consumers and newspapers. http://www.hispanicprwire.com/news.php?l=in&id= Presentación de Campañas Publicitarias Exitosas Formarán Parte de la Cumbre Hispana de Publicidad en Nueva York 5 de enero de 2004 John Trainor, presidente de la compañía Papel Media Network, hablará sobre la técnica publicitaria de cupones. http://laraza.com/news_pr.php?nid=1822 Presentación de Campañas Publicitarias Exitosas Formarán Parte de la Cumbre Hispana de 5 de enero de 2004 John Trainor, presidente de la compañía Papel Media Network, hablará sobre la técnica publicitaria de cupones. http://www.elargentino.com/news_pr.php?nid=1822 Building Partnerships — Corporate Branding, Nov 18, 2003 Ethnic media provide a unique resource for understanding how to position a corporate initiative with particular audiences and how to stay in touch with the grassroots http://expo.ncmonline.com/news/view_custom.html? NAHP ANNOUNCES THE WINNERS OF THE 15TH ANNUAL HISPANIC PRINT AWARDS 3/26/2003 Coupon & Sampling Company of the Year: Mr. Larry Berg , Vice President of Valasis. We would also like to recognize Mr. John Trainor , President of Papel Media, the agency for Valasis. http://www.hispanicbusiness.com/news/newsbyid.asp? LEADING LATINO MARKETING EXECUTIVES HEAD FOR MIAMI BEACH FOR BLOCKBUSTER U.S. HISPANIC & LATIN MARKETING CONFERENCE JANUARY 29, 2003 how to maximize the effectiveness of any Hispanic marketing initiative through print advertising and promotion campaigns. http://www.hispanicbusiness.com/news/news_print.asp LEADING LATINO MARKETING EXECUTIVES HEAD January 21, 2003 Featured speakers include John Trainor of Papel Media and Felix Martinez of the Valassis Hispanic Division. This session will take place on January 29 2003 between 4:30 and 6:00 pm http://www.hispanicpr.net/release_LMC_ENG.htm Papel Media Network Launches On-Line Newspaper Tracking Service. Aug-27-2002 “…They desired a place where creative minds could expand their ideas,account services could prepare professional and comprehensive reports, and media planners could confidently analyze their ROP environment…” said John Trainor, founder and CEO http://www.hispanicad.com/cgi- bin/news/newsarticle.cgi?article_id=10771 La Opinión Joins Papel Media Network. Feb-25-2002 La Opinión launched a new advertising, couponing and sampling initiative with Papel Media Network. Papel Media Network will insert their coupons in La Opinión for 43 weeks throughout 2002 Valassis Announces Hispanic Marketing Initiative Jan-28-2002 “when combined with the robust Hispanic media database from Papel Media, we can create powerful promotion vehicles," http://hispanicad.com/cgibin/news/newsarticle.cgi- U.S. Suburban Press Targets Hispanic Audiences With Expanded Newspaper Network. Jul-23-2001 Has partnered with PAPEL Media Network to support the database needed for its Hispanic Newspaper Network. Chicago-based PAPEL will help USSPI with the screening and selection of Hispanic newspapers Valassis offers coupons in Spanish “ periódicos ”(Print Version “Editor and Publisher” April 2, 2001) John trainor, a bilingual Mexican national who led the sales division of Valassis' Mexico City office and now owns Chicago-based Papel Media Network. Valassis Signs Deal With Papel Media Network. Mar-12-2001 "Newspapers are the most effective way to reach a particular DMA," said John Trainor , CEO of Papel Media Network. "Wherever there is a group of Hispanic consumers, there is a Spanish-language publication." http://hispanicad.com/cgi-bin/news/newsarticle.cgi? Reunión del Círculo Creativo Septiembre 13, 1999 Poncho Arámbula, Univisón, Miami; John Trainor, Trainor Latino, Chicago; Carlos Rivero, La Emabajada, Dallas; Maite Quilez-D'Amico, Cruz Kravetz: IDEAS, Los Angeles http://www.circulocreativo.org/noticias/reunioncirc
|